CARBONATED SOFT DRINKS

"THE RELATIONSHIP BETWEEN CARBONATED SODT DRINKS, OBESITY AND UK SCHOOL CHILDREN AGED 5-11".

Table Of Content

Table Of Content2

Chapter13

Introduction3

Chapter26

Literature Review6

In a Crowded Field, Why Are Soft Drinks Singled Out?9

MARKETING12

Marketing techniques12

School Children Catching Techniques17

Chapter319

Methodology and Result19

Is the Proposed Connection Between Over-consumption of Soft Drinks and Obesity Supported by Research?19

Analysis22

Result25

Chapter427

Conclusion27

References:29

Chapter1

Introduction

Obesity is defined as an unnecessary buildup of body fat. "Obesity is present when total body weight is more than 25 percent fat in boys and more than 32 percent fat in girls" . Although childhood obesity is often defined as a weight-for-height in excess of 120 percent of the ideal, skin fold measures are more accurate determinants of corpulence (Dietz, 676-686; Lohman, 1987). Skin fold thickness is a technique used to evaluate body composition by measuring a double thickness of skin at particular body location. When the triceps and calf are used, a total of skin folds of 10-25mm is considered best for boys, and 16-30mm is best for girls .

According to Torgan, "The number of children who are overweight has doubled in the last two to three decades; currently one child in five is overweight" (2002). Several factors have contributed to the rising numbers of obese children. Lack of physical activity is the leading cause of obesity in children. Children have decreased their involvement in physical activities, and have increased their participation in sedentary activities. Playtime used to consist of riding bikes, chasing each other, and playing sports, is now being used to watch television, surf the internet, or play video games. For instance, several studies by Dietz have found that increased television viewing increases the percentage of time children spend on sedentary activities. Without a corresponding reduction in caloric intake, obesity may result ("Television" 543-550). Many health care professionals prescribe impact type exercises for obese children; however, these children often suffer from joint pain or discomfort because of their excess weight, and are often noncompliant.

Poor eating habits and the environment has also contributed to overweight children. Children are now consuming more foods that are high in calories. They are more inclined to eating when not hungry, eating while watching television, and/or eating while doing homework. Consumption of well-balanced, home-cooked meals together has become obsolete for many families. Instead, they rely on fast food that is cheap and convenient. In an attempt to increase earnings, fast food franchises advertise appealing and tasteful foods that are high in calories. Additionally, we as consumers are more inclined to "super-size" or "king-size" a value meal order. By doing this, we add additional calories to a meal that is already high in calories and saturated fats.

Obesity in children is a serious issue with many profound health and social consequences that often continue into adulthood. Implementing prevention programs and getting a better understanding of treatment for children is important to controlling the obesity epidemic. We as society should be more aware of the complexities of childhood obesity and prevention methods. Once we gain a better understanding of childhood obesity, we would be able to help ...