CAPITAL SHOPPING CENTRES GROUP

Capital Shopping Centres Group Plc

Capital Shopping Centres Group Plc

Introduction

It then focuses on using situational maps from project design to final write-up stages of research. This paper will analyze the market position of CSC, and will identify the threats, strengths, opportunities and weaknesses. A situational analysis is the evaluation of economical, political, social, and technological information for any particular company or organization. It is an analysis of organizational effectiveness. The purpose is the identification of internal and external forces that may influence the organization's performance and choice of strategies. It is also an assessment of the organization's current and future strengths, weaknesses, opportunities, and threats. The strengths, weaknesses, opportunities, and threats measured for a company evaluation make up the term SWOT analysis. This SWOT analysis is a basic element of any marketing plan used to make projections for proposed marketing activities. A situational analysis is therefore an essential tool for both the marketing and management aspects of any business organization.

Situational analysis is a new approach to qualitative data analysis with deep roots in the grounded theory method, symbolic interactionism, feminism, the poststructural work of Michel Foucault, and Anselm Strauss's social worlds theory. The key analytic goal is to understand the situatedness and relations of action and interaction in the phenomenon of interest—the case being studied. This method allows researchers to draw together studies of discourses and agencies, actions and structures, images, texts and contexts, histories and the present moment to analyze complex cases in depth. It is especially useful in MultiSite research.

Background of the Company

Capital Shopping Centres Group plc ('CSC') is a real-estate investment trust active in the development, ownership and management of UK regional shopping centres. Prior to this acquisition, CSC owned 14 regional shopping centres in the UK accounting for approximately 16 million square feet of retail space. CSC is the owner and manager of the Victoria Centre, a shopping centre in Nottingham that accounts for 981,000 square feet of retail space.

Success Metrics

Organizational successes and failures can be measured by the levels of internal and external efficiency and internal and external effectiveness. Internal efficiency refers to optimal product quantity, quality, and efficiency. External effectiveness considers the relationship between the organization and its environment and the extent to which the organization provides some useful and meaningful product or service. Efficiency is a measure of the costs versus benefits in pursuit of goals. Effectiveness refers to goal attainment of the employees within the organization.

The overall situational analysis should include three parts: an analysis of the particular industry and the competition, an analysis of a company's particular situation, and an analysis of the company's competitive advantage.

Growth of CSC

CSC have maintained progress during the period in respect of the company long-standing objective of ensuring the right blend of retail, leisure and catering in all the company centres. 27 new stores have opened in the company centres since Christmas including Nespresso at Trafford Centre, the UK's third Locker Room at Lakeside, Thomas Sabo at Braehead, Boux Avenue at Chapelfield and Dwell ...