Cabinetry Marketing in US and in China

Cabinetry Marketing in US and in China

Introduction

The main purpose of this paper is to analyze the marketing strategies and business plan for Milzen Cabinetry. Milzen Cabinetry is intending to expand its business in United States and China. The company is a leading cabinetry company situated in United States. The company earns a per year revenue of $ 200,000,000 and is intending to increase its revenue mark up by going to expansion process. Milzen Cabinet has different show rooms in Oakland CA. Milzen Cabinetry are involved in the business of hand-crafted from premium select hardwoods. Milzen Cabinet is famous for providing the high quality products whether it is a kitchen or bath model. The company is famous for providing the high quality cabinets at very affordable rates. The company is running its operations in United States. Thus, the paper is an analysis of different ways through which the company can increase its revenue. The main areas in China whether company wants to expand its business in China are Guangzhou and Shanghai. This paper is an analysis of the ways which can be helpful in marketing it and the best strategies which could be helpful in increasing the sales in US and China.

Discussion

Milzen cabinetry is running its business in United States and is intending to increase its revenue by expanding the market in United States and China. Following are the necessary strategies which can be helpful for the company in order to increase its revenue and can be helpful for the company in marketing the new franchises.

Industry Analysis

According to the researches, the cabinetry market of United States is very high. The market size of the U.S cabinetry is $6.997 billion. This is based on the estimations given in the end of 2012. According to the reviewed data of U.S. Cabinetry market, the annuals sales of half of the participating companies is $10 million or less. However, 11% of the reporting sales are more than $100 million. There seems to be a decline in cabinetry market sales in 2011, but as per the predictions, the sales of cabinetry market will increase in 2012. Given below are the charts showing major trends of U.S. cabinetry market:

On the other hand, the cabinetry market of China is very high. According to the statistics, the average sales of cabinetry companies in China is $7000 million on annua basis. The sales of cabinetry market were very low in China in 2009. However, it increased tremendously from the start of 2012 because of the increased demand of cabitery products and the arrival of new companies in China. Given below is the chart showing cabinetry market of China.

Major Competitors

The entrance of new cabinetry companies in China have increased the competition in China's cabinetry market. This is the reason that the competition among the cabinetry companies is increasing day by day. The major competitors for Milzen Cabinetry in China are Hangzhou Huierbang Kitchen Co., Ltd., Zhejiang Damon Technology Co. Limited and GODI Bathroom ...