BUYING AND MERCHANDISING

Buying and Merchandising



Buying and Merchandising

Introduction

Miu Miu is positioned as a daily-oriented? the younger line of clothing from fashion house Prada? opened in 1992 and headed by Miuccia Prada. The name is taken from the collection Miuccia Prada's nickname. American actress Katie Holmes has been confirmed as the new face of spring / summer 09 campaign. French singer and actress Vanessa Paradis is the current face of Miu Miu? replacing Kirsten Dunst in 2008. Previous models include those Laetitia Casta? actress and singer Lindsay Lohan? and Chinese actress Zhou Xun.

Topshop is a British chain of clothing stores? which operates in more than 20 countries. It is part of Arcadia Group? which also owns a number of other well-known retail outlets including Burton? Dorothy Perkins? Miss Selfridge and Wallis(www.lifeinitaly.com).

Its main sales come from a variety of products? including clothing and fashion accessories? and mostly known for its women's clothing with a Topman was created in late 1970 to serve the male customers. Business also expanded into online Fashion Retail arena. In 1990? Topshop was considered deeply unfashionable? but the chain has reinvented itself as a fashionable brand in recent years. This rethinking involves the introduction of line "Unique 'clothing? a prestigious selection of fashion? and regularly shows at London Fashion Week? only a high street brand to so.The chain also offered a series of collections designed by celebrities? including supermodel Kate Moss and Stella Vine Artist . Topshop current trends are "Horror Girl '? Highland Fling'? 'Glory Days'?' Memphis'? 'Modern Sport?" and "Witchcraft" and luxury designer clothing and communication in the "Boutique" and a collection of supermodel Kate Moss(www.topshop.com) .

Moodboard

Topshop

Miu Miu



Current Trend

Due to the fact that fashion moves faster then the speed of light? it is difficult to keep track of the absolute "latest" fashion trend. What was trendy a few moments ago? may no longer be trendy(www.liverpoolecho.co.uk).

Miu Miu and Topshop has some similarities in the fashion trend this year. These days we can clearly see not only the rise of brand new styles that have never been seen before? but we are experiencing the comeback of some old fashion trends. So the right answer to this question lies not only in the future but in the past as well. We can find the proof for this in last winter when Miu Miu and Topshop models walking down the catwalk in loose knitted sweaters? tartan patterns and embroidered skirts. 2010 spring and summer are going to be colourful and playful and mostly bright and vivid colours are going to dominate. The hottest of all is going to be the red colour which? as we all know? represents love and passion.

Next colour? which by the way has endured from last winter? is purple and certainly shouldn't be missing in your wardrobe in the spring and summer of 2010 if you like to radiate and attract and arouse curiosity in men(www.miumiu.com).

On the fashion walks we could see different tones of light green colour as a result of ...