BUSINESS STUDY OF INDIAN RESTAURANT

Business Study of Indian Restaurant

Name of the Writer

Name of the Institution

Abstract

This research is based on opening an Indian Restaurant, 'Taj Mahal' in the market of Bristol in the United Kingdom. The research will be presenting the initial planning of the business in the given setting, keeping all the key areas of a start-up restaurant business in mind. This paper will evaluate the potentials of opening up the new Indian restaurant and will discuss its viability and feasibility in detail.

Business Study of Indian Restaurant

Introduction

Taj Mahal Restaurant is a sixty seat fine dining Restaurant with a twenty seat shisha lounge offer hookah services. They focus on a typical Indian menu with a touch of Asian influence, together with the shisha that is their own exclusive offering. Taj Mahal Restaurant serves delicious cuisine of southern India to win at affordable prices. The grand thali and the Shisha lounge is the specialty of the restaurant. Consumers have a choice of curries with meat or vegetables. They are served with dhal, rice, raita, two dishes with vegetables, poppadom, the mango chutney, salad and chapati, all for less than 10 pounds. They will be located in the booming, and rapidly expanding, borough of Bristol, United Kingdom. The lounge and restaurant will be opened for seven days a week. They will be offering special theme nights to attract new customers to Taj Mahal's.

The restaurant will be fine dining in a cozy atmosphere of Bristol, which is heavily resided by Asian community. This community prefers to eat typical Indian cuisines, with much savoury delights that Taj Mahal restaurant will offer. This will contribute towards the popularity and reliability of the restaurant and cater to the changing tastes of the growing Asian community. The service will be relaxed, cordial and very friendly. They will hire the best people available, training, and motivating and encourage them, and thereby retaining the friendliest and the most efficient staff possible, in order to create the best services along with the best-quality foods available. The management team is comprised of individuals whose backgrounds consist of fifty years experience in food, restaurant and hotel, catering, management, finance, marketing, art and motion pictures. These key success factors combine to support and develop policy service restaurants in the heart of which are respect for the promise (concept, ambience, and food), the regularity of the performance and, more increasingly, the inclusion of societal constraints, particularly illustrated by the communication policy of the signs of restoration in the U.K. food industry (Taylor 2002, 55).

The highlights of Taj Mahal Restaurant rest on two broad themes: the introduction of Asian taste and new Indian dishes to the growing Asian population in Bristol and the Shisha Lounge that will provide Hookahs services to the interested customers. This highlights along with the quality of service and food; can produce a winning combination for Taj Mahal, which will not only sustain the business but provide a long-term competitive edge for the offerings in the industry. The company does ...