Business Strategy-Kellogg's Case Study

Business Strategy-Kellogg's Case Study

Introduction

In the era of 21st century, the globalization has emerged drastically. The barriers that were considered as impossible were broken and the businesses have made new chapters of no communication gap. The international trade has sprung and therefore, the need and demand for business expansions have risen. The businesses are needed to spread and expand them in order to remain competitive and survive in the market, as well as in the competition. The following essay will highlight how the business strategies are important. We will discuss different concepts in context to business strategy with the help of a case study.

Discussions

The following essay will elaborate the case study of Kellogg's Company, the mission statement, the vision, the objectives and goals and the core competencies. Additionally the essay will evaluate the strategic planning of the Kellogg's that has been in effect since the company is operating and it will also include the problems that are associated with it. The essay will also discuss about the terminologies of the organizational and environmental audits with its stakeholders and the broader standing about what the stakeholders are.

Kellogg's Company Profile

Kellogg Company (often Kellogg's, Rus. Kellogs) is a U.S. Company and renowned manufacturer of breakfast cereals and fast food preparation. It has its headquarters in the city of Battle Creek, State of Michigan (USA). It was founded in 1906 by William Keith Kellogg called Battle Creek Toasted Corn Flake Company. The company produced a very popular Kellogg's Toasted Corn Flakes (Corn Flakes Kellogg's) and was renamed the Kellogg Company in 1922.

The largest shareholder of the company is Charitable Foundation WK Kellogg Foundation that carries (about 24%). The market capitalization of the company was launched on 26 February 2007 - $ 19.96 billion. The chairman and CEO of the company are James Dzhennes (James Jenness).

Kellogg's Company is working and manufacturing in the industry of baking products. The products include the ready to eat cereals and the dishes that can be easily consumed. Some of the products include the cookies, toaster pastries, crackers etc. The company is having its operations in the United States markets. The products of Kellogg's are produced in 18 countries and are sold across 180 countries and markets all around the world. The headquarters of the company are located at Michigan USA.

What are the below key terms for Kellogg's?

Mission Statement

Kellogg's has the wide and broad vision to sustain its growth and expand its operations. It believes in the broader definition of Corporate Social Responsibility. Corporate responsibility has always been a cornerstone of the Kellogg's company, our heritage and our culture. Today, our consumers, our customers, our employees and our communities expect not only economic sustainability but also a real attention to social and environmental ... "

said Francois Rouilly - PD-G Kellogg's France

The Kellogg's company, was founded to provide quality food, healthy and tasty. The founder, Will Keith Kellogg, put his signature on every cereal box to indicate his personal commitment to quality and ...