BUSINESS STRATEGY

Business strategy

Abstract

In this study we try to explore the concept of “Business strategy” in a holistic context. The main focus of the research is on “Business strategy” and its relation with “strategic planning”. The research also analyzes many aspects of “Business strategy” and tries to gauge its effect on “strategic planning”. Finally the research describes various factors which are responsible for “Business strategy” and tries to describe the overall effect of “Business strategy” on “strategic planning”.

Business Strategy

Introduction

Strategic planning is an important tool for making the business successful and strategy is the main goal of the business as to how the business goals will be achieved. In this paper we will access the strategic process of eBay and Intel. These are technology based companies dealing with business process.

EBay

EBay is an online provider of marketplace for the sale of goods and services. It also provides commerce, platforms, online payments services, and online communications offerings to individuals and businesses. EBay is an online company that provides online marketplaces for the sale of goods and services. EBay has a strong market position. Over the years, the company has built a strong- brand value. In 2009, Inter brand Design Forum ranked eBay 11th in the category of “the most valuable US retail brands”. Besides e-Bay, the other retailers with only online presence on the list were Dell Company (6th position), Amazon.com (14th position) and Netflix (32nd position). EBay currently accounts for approximately 13percent of all e-commerce globally (Paul, 2007).

The business-to-consumer (B2C) business plan has increased because of retailers who have been with eBay long time before. They are developing e-commerce platforms as additional channels to get consumers to buy their products. The B2C transactions are also on a rise because more and more individual entrepreneurs are finding success on the existing C2C sites like Taobao.com. As per the report, the number of e-commerce websites is expected to reach 23,000 by the end of 2010.Seeing the current trend, “e-Bay” has been quick in increasing its presence in the market. The company plans to double its workforce from 1,000 to 2,000 in the Asia Pacific region, in 2010. In March 2010, PayPal partnered with China Union Pay Co, an electronic-payment service provider, to allow Chinese consumers to shop from and make payments to overseas merchants. This partnership will help “e-Bay” to expand its business to China's massive consumer market.

The company has also focused on a swift increase in the number of users and number of product listings. By the end of 2009, the company had approximately 90.1 million active users, compared to approximately 87.7 million at the end of 2008. In the first quarter, of 2010, customers bought goods worth over USD13, 000 million across 50,000 categories; more than 25 million sellers have over 15 million listings in multiple formats on the company's site. Increasing number of customers has been contributing to the growth of the company, and it has emerged as one of the largest global online auction website with the presence in 25 ...