Business Planning

Business Planning

Revenue Model

Patients can get free advice on how to treat specific complaints. By answering a few questions and looking at several 3D animations, these users should be able to diagnose themselves. To treat for instance 'back pain' they can follow step-by-step instruction videos made by physical therapists but personally selected by external doctors to fit the needs of that specific patient. The first 10 consults are free of charge, both for the patient and the doctor. On the platform itself, they will have a private area where they can keep track of the results. After the first 10 consults the doctors will have to pay $0.99 for each patient that they want to follow up in the future. For further advice the patient will have to pay a fixed nominal fee per month directly to the clinic or doctor.

Within a few years it will be common practice that people will diagnose and monitor themselves without the hassle of expensive expert consults. Many companies are looking for ways to monetize this evolution. Google Health and Microsoft HealthVault are only a few of the large group IT services that are around these days. But also beyond the normal web experience we see these experimental concepts. Recently Apple presented the Lifescan's New Diabetes iPhone App that communicates with a seperate glucose monitoring device. The latter works similar as the VirtuaGym concept we presented earlier. There people could monitor their offline exercise habits to benchmark these with other peers online.

Payment Model

Before we bill you, Holistic Health and Counseling bill your insurance provider, including Medicare and Medicaid, and any secondary insurance providers. At the same time, we will send you monthly billing statements so you are aware of any insurance activity. The statement will show that the balance is pending with insurance.

You will receive easy-to-understand billing statements showing the most current balance owed by your insurance provider as well as any balance due from you. You will receive a statement every month until all payments are made, either by the insurance company or by you.

Holistic Health and Counseling billing representatives are happy to answer your billing questions and help with payment issues. Our billing representatives also can help you apply for financial assistance programs, including the Cleveland Clinic's financial assistance program. Patients who don't speak English may request an interpreter. Remember, if you have questions, please call us. We're here to help.

Marketing

Clear and simple, patients use social media. Holistic Health and Counseling can utilize social channels to answer healthcare- or illness-related questions or simply provide medical information—just as the Sarasota Memorial and Henry Ford hospitals have done. If the numbers aren't convincing enough, consider this: Patients are comparison shopping for hospitals, CNN reports.

With the increasing cost of healthcare and a growing number of available hospitals, it's only natural. Social media is just one tool for Holistic Health and Counseling to stay top of mind and relevant for patients.

Technology Considerations

While Health and Counseling experiences reveal strong support for ...