BUSINESS PLAN STRUCTURE

Business Plan Structure

Business Plan Structure

Business Name and Address:

Gabri's Lounge & Restaurant

1107 Beverlay Hills Road, NY.

Proprietor's Name and Address:

The restaurant will start out as a LLC corporation, owned by its founders Linda Andersson and John Billeci. Ms. Andersson will function as the General Manager and Mr. Billeci as managing partner.

Business Form:

Gabri's Lounge & Restaurant will be unique to the Long Branch area. International creative food, and a style of service that will make everyone feel welcome and special. Our food products will be of the finest quality and prepared with sensitivity and care. We will 'go all the way' to satisfy our guests. We will change our menu every 3-4 months, but we'll keep 'your favorite.' Portions will be modestly sized with an attractive presentation.

Our wine list will be modest in size and primarily focused on wines from California, France, New Zealand and Argentina. Approximately 25% will be exclusively available by the glass and the remaining labels will be available by the bottle. We will also feature a moderate international beer selection on tap and in bottles. The comfortable softly-lit bar features a comprehensive selection of the finest Vodkas, homemade Aquavits and single malt Scotches.

During the busy summer months customers can also sit outside on our patio and we will offer a special summer menu, featuring lighter fare, exotic drinks, as well as non-alcoholic offerings. The patio and garden setting will be a fun and casual atmosphere for the summer crowd.

The kitchen staff will have the best in culinary education and work experience. Our creative talents will compliment one another. The lounge and restaurant staff will offer the finest service in a cozy atmosphere and offer customers an extraordinarily successful evening.

Vision and Mission statement:

Gabri's is a great place to eat, combining an intriguing atmosphere with excellent, interesting food. The mission is not only to have great tasting food, but have efficient and friendly service because customer satisfaction is paramount. We want to be the restaurant choice for all families and singles, young and old, male or female. Employee welfare will be equally important to our success. Everyone will be treated fairly and with the utmost respect. We want our employees to feel a part of the success of Gabri's Lounge and Restaurant. Happy employees make happy guests.

We will combine menu variety, atmosphere, ambiance, special theme nights and a friendly staff to create a sense of 'place' in order to reach our goal of over all value in the dining/entertainment experience. We want fair profits for the owners, and a rewarding place to work for the employees.

PEST analysis:

The restaurant's customer profile represents two segments: residential customers (families and singles) and business customers. The following analysis is a breakdown of this customer base that supports the restaurants projected sales revenue.

Political

Gabri's Lounge & Restaurant is located in the town of Babylon that has a large residential population of higher-than-average household income. Based on US Census statistics for Suffolk county, (http://quickfacts.census.gov/qfd/), the region has an overall population of 770,723, with 329,700 ...