Business Plan of Henzo

Abstract

This is a business plan in which the financing activities are discussed in detail. The company is involved in developing and designing hair product. The name of the company is Henzo. Henzo Company is producing wide range of hair products that are developed by using latest technology.

Table of Contents

I.Planning Phase;5

A.Description of the Company5

B.Mission Statement5

C.Market and Target Customers5

D.Business Plan5

E.Nature of Business6

II.The Business;6

A.Production6

B.The Competitors6

C.Target Market6

D.Size of the company7

E.Markets and Customers7

III.Marketing plan;7

A.Sales Promotion7

B.Advertising7

C.Pricing Strategy7

D.Distribution methods8

IV.Competitive Search;8

A.Market Segments of the Competitors8

B.Type of benefits your competition offers8

C.Reason behind why customers buy from them8

V.Managing plan;8

A.Internal Management team8

B.Ownership Structure9

C.External Management Resources9

VI.Operating Plan;9

A.Salaries for yourself and staff9

B.Rent payments9

C.Utilities/ Phone bills/office supplies9

D.Storage10

E.Distribution method10

F.Loan payment10

G.Maintenance10

VII.Financial plan;10

A.Register the business10

B.Obtain Business licenses/Permit10

C.Know about the Law & Regulations11

VIII.Conclusion11

References12

Business Plan of Henzo

Planning Phase;

Description of the Company

Henzo is a company is involved in manufacturing hair products. Our company is based in United States and is working for developing new hair products that can fulfill the requirements of the consumers effectively. The products, which are launched by the company, are designed with the use of latest technology. The company is producing wide range of hair products designed according to the needs and wants of the consumers. Henzo Company is seeking persistent investment for growth of its brands and to maintain a competitive position in the market of hair products as this market is highly competitive in United States. This business plan will point out the value proposition and market segmentation of Henzo Company's products (Baker, 2000).

Mission Statement

To introduce wide range of quality hair products those are highly affordable for all the consumers.

Market and Target Customers

Henzo will be serving the hair products market of United States and the target customers will be both male and female regardless of their ages. Different product range will be designed according to the needs and wants of both males and females.

Business Plan

The business plan of Henzo Company will be based on the market needs and wants of the consumers, as they are the ones who will be buying the products. A business plan is based on the ideas and thoughts of the entrepreneur who is going to run the business activities (Lloyd, 1999). For Henzo Company, its business plan will be based on how to capture the hair products in the United States by providing quality hair products within the reasonable and affordable prices.

Nature of Business

The nature of business of Henzo Company is partnership and the percentage of shared capital is equal. Therefore, the profit and loss is equally shared among them. There are two partners of the Henzo Company Mr. Donald Thomas and Mr. Tom Peter. The capital was shared by them from their personal savings. The business was started with $2 million capital, each one of the partners shared $1 Million. Initially no loan was taken as the business was stared on a small scale (Peter, 1996).

The Business;

Production

The production of the hair products is based on the market study and according to the needs and want of the ...