BUSINESS PLAN FOR PET CRECHE

Business Plan for Pet Creche

Business Plan for Pet Creche

Executive Summary

ABC Pet Creche, unlike a typical creche, will provide a unique forum for pet care and entertainment through the medium of the Internet. ABC Pet Creche is the answer to an increasing demand. The public wants: (1) access to the methods of pet care and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. ABC Pet Creche's goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide pet care.

This business plan is prepared to obtain financing in the amount of £24,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Additional financing has already been secured in the form of: (1) £24,000 from the London Economic Development Fund (2) £19,000 of personal savings from owner Cale Bruckner (3) £36,000 from three investors (4) and £9,290 in the form of short-term loans.

ABC Pet Creche will be incorporated as an LLC corporation. This will shield the owner Cale Bruckner, and the three outside investors, Luke Walsh, Doug Wilson, and John Underwood, from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their individual personal investment of £12,000 each.

The financing, in addition to the capital contributions from the owner, shareholders and the London Economic Development Fund, will allow ABC Pet Creche to successfully open and maintain operations through year one. The large initial capital investment will allow ABC Pet Creche to provide its customers with a full featured Internet creche. A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn socialization. Successful operation in year one will provide ABC Pet Creche with a customer base that will allow it to be self sufficient in year two.

1.1 Objectives

ABC Pet Creche's objectives for the first three years of operation include:

The creation of a unique, upscale, innovative environment that will differentiate ABC Pet Creche from local coffee houses.

Educating the community on what the Internet has to offer.

The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum.

Good coffee and bakery items at a reasonable price.

Affordable access to the resources of the Internet and other online services.

1.2 Keys to Success

The keys to the success for ABC Pet Creche are:

The creation of a unique, innovative, upscale atmosphere that will differentiate ABC Pet Creche from other local coffee shops and future Internet creches.

The establishment of ABC Pet Creche as a community hub for socialization and entertainment.

The creation of an environment that won't intimidate the novice user. ABC Pet Creche will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to ...