Business Plan

Business Plan

Introduction

The main purpose of this paper is to analyze the business expansion plan of The Recreative Coffee Temptations. The Recreative Coffee Temptation has planned to be expanded in United States. The main reason behind the expansion is the increased consumption of coffee among the residents of United States. The coffee shop will be providing the coffee and the fresh coffee beans which will be used for refreshing the coffee lovers. Along with providing the high quality and delicious tasted coffee, the Recreative Coffee Temptation also provides the best recreational zone which has been developed for the purpose of providing entertainment and fun to the residents of United States. This paper is an analysis of the financial plan of Recreative Coffee Temptation and the different guerrilla marketing strategies which can be used for the business. The paper also discusses the most appropriate location for the second store and the reasoning behind the expansion along with the outline of the plan for securing the sources of debt financing for the second store.

Activities and Key Decisions while Expanding the Business

At the time of business expansion, it is necessary for the companies that they should consider different factors and key decisions. Just like the other companies, Recreative Coffee Temptation has also considered different activities and decisions while expanding its business in United States. The main factor which the company has kept into consideration is the tastes and preferences of the customers. The company has conducted a thorough research for the purpose gaining knowledge about the tastes and preferences of the people so that the company can develop the product in accordance with these tastes and preferences. Another important point which the company has kept into consideration while expanding its business, is the information about the competitors already existing in the market. It is very necessary that the companies while expanding their business should take prior knowledge of the prices and the strategies adopted by the competitors and develop their strategies in order to gain the competitive edge (Deloitte Touche, 2003). Thus, the Recreative Coffee Temptation has also done the same. The company has developed the target market and segmentation strategies in order to identify that who is its basic customers. The company has also developed different marketing strategies for their business including the promotion and distribution strategies. These strategies can be very helpful for the Recreative Coffee Temptation to increase its awareness among the target customers. Along with the basic marketing strategies, the company has also identified its strengths and weaknesses and made the decisions regarding the development of budgets and financial plan which is used for the expansion of business. The company has also made the decisions regarding the different resources like human, financial and technological resources which are necessary at the time of business expansion. Thus, these are the main activities and the key decisions taken by Recreative Coffee Temptation at the time of expanding its business.

Financial Plan for the Recreative Coffee Temptation

Given below is the financial plan of ...