BUSINESS PLAN

Business Plan



Table of Contents

Executive summary3

General company description3

Products and services4

Marketing plan, operational plan4

Target Market Segment Strategy5

Service Business Analysis5

Management and organization6

Startup expenses and capitalization6

Financial plan7

Important Assumptions7

Breakeven Analysis8

Projected Profit and Loss9

References10

Appendices11

Business Plan

Executive summary

“Healthcare” is a home healthcare service provider which offers spacious and ornamental healthcare service to the different people of United States. By bearing in mind the combination of industry quality client services and suppleness, “The healthcare” is supposed to rapidly expand in the marketplace. The CEO of “The healthcare” will benefit the company by employing the years of experience he gained in the industry to form his own business. CEO's previous conviction in concurrence with the advanced client-focused business model is supposed to enable the company to rapidly grow a large and dedicated customer base. Productivity is expected to reach by month 10, and sales will reach contented levels by the end of the second year.

General company description

“The healthcare” is an innovative healthcare and Societal Service organization, and it is in the starting phase. Our company will be situated in the center of Southeastern Kansas, and the company is supposed offer the diversified range of services to clients and people from Wilson, Montgomery, Neodesha and Labette Counties. The services will include the following:

Experienced Nursing

Nursing Advisers

Communal Work

Professional, Substantial, and verbal Treatment

Private Grievance Case Management

Products and services

“The healthcare” proposes leading health care services that include experienced nursing, nursing advisers, communal work, professional treatment, verbal treatment, and physical treatment. In addition, our company offers private grievance case management services which comprises judgment, scheduling, resource association, coverage, and expert services (for instance, courtyard evidence).

Marketing plan, operational plan

Inhabitants in Southeastern Kansas are aging, and added people are choosing to reside in individual houses longer and go back house following hospitalization, more readily than going to a nursing home. The main market fragment of our company is comprised of these patients -- usually in a senior age group, who lack health care services by home healthiness nursing team (Altman, Shactman, and Eilat, 2006). In addition, such people might require additional health services, for instance, societal work, so as to access desired society resources. The secondary target fragment of our business will include these people who have undergone a private grievance and need case management services to help these people in addressing medicinal, monetary, and service problems.

Market Analysis

1st Year

2nd Year

3rd Year

4th Year

5th Year

Likely Customers

Expansion

C.A.G.R

HHC - Medicare Patients

11%

105

108

130

142

154

10.02%

HHC - Medicaid and Personal Assurance Patients

11%

36

30

29

45

40

11.05%

PICM Patients

30%

13

17

20

28

36

31.24%

Total

13.21%

140

160

174

189

220

13.24%

Target Market Segment Strategy

Sine our firm focuses on home health care and society-based communal services, our business is supposed to spotlight those fragments where we identify our services are required majorly. Spotlighting these fragments of the market that just need home-based services are expected to significantly reduce operating cost, because further workplace space will not be needed (Anderson, Reinhardt, Hussey, and Petrosyan, 2003).

Service Business Analysis

“Healthcare” is a blend of Home Health Care and Communal Service Firm offering services to four-county areas in Southeastern Kansas. Both these services are availed by persons and family units, with service recommendations impending frequently from ...