BUSINESS PLAN

Business Plan

Executive Summary

“White & Fresh” will introduce as brand new toothpaste, which will be, available in the United Kingdom market, whose vision is to create the healthy teeth for people who love to have foods and still wants to maintain their teeth and jaws. “White & Fresh” is design especially for those who want to maintain their teeth freshness. Its special formula is in accordance to the need of the focused market needs and what they require in their toothpaste.

Business Plan

Introduction

In current aggressive enterprise surroundings, budget-oriented designing or forecast-based planning methods are insufficient for a large company to endure and prosper. The firm should enlist in strategic planning that apparently characterizes objectives and assesses both the internal and external position to formulate strategy, apply the scheme, evaluate the advancement, and make adjustments as essential to stay on track.

Company Mission Statement

To reward our consumer through tried and trusted brands and products.

To maximize and strengthen mutually beneficial relationships with our retail customers, consumers, shoppers and employees.

Company Summary

“White & Fresh” is design to meet the toothpaste market demand, and work to provide best facilities for the better health of individuals who love to have delicious food. Company's current target market of the consumer will provide us an overlook on the requirement for our product. “White & Fresh” will be a complete denture choice for people who are always willing to take care of their teeth and wanted a fresh, whiting and smiling tooth.

Company's goal is to achieve the entire market by providing the complete guideline to first of our target customers. The product will not only focus on a particular market, but our focus is to achieve the complete; food industry by providing healthy guides to the food consumer (Kiountouzis, 2000,, 12).

There are several companies making products that specifically address the health needs for individuals with fitness conscious. While some of the companies' products are also suitable for traditional people, most companies in this industry specialize on products. Within the industry, there are a wide range of products. There are many different product groups that target specific types of product quality. There are also different products that are targeting on the similar sort of industry. Some might concentrate on having management of teeth while getting old and creating fitness programs but our product will be a complete package for all health conscious people.

Company Ownership

The company is found and owned by different member of boards. The member committee is a team of highly professional of food veterans and dentist who are professional and understand the need of people. The company is formed in the year 2010 and is focusing to achieve the expected returns for investors.

Objectives

The Company's objectives are to maximize shareholder value through the following actions:

Expansion of further search, activities to identify targets evaluation and acquisition

Expansion of pipeline infrastructure, which include setting contractual relationships with nine universities

Expand the organization, including the SAB

In-license and file new targets

Raise initial equity capital of the first $2 million in cash by 3Q2009; ...