BUSINESS PLAN

Business Plan

Executive Summary

The fashion industry is in a great booming growth since decades, not only in Europe but also in other parts of the world. The main raw material for fashion industry is textile of different fabrics, which is produced in many countries of the world specially developing countries of Asia. This business plan analyses and evaluates various factors for setting up new business in the fashion industry of E.U. The report contains the strategic business view, detailed marketing analysis and key financial data for the potential business opportunity. The SWOT analysis has also been carried out in order to completely understand the local market conditions. The Environmental analyses for political, economical, demographic, and social aspects are also covered in this report.

Business Plan

Introduction

This project seeks to evaluate economic and financial feasibility of setting up a factory-oriented garment knitting to supply in the short term, the local market and then in the medium term, reaching markets abroad.

Evocation - A Fashion House - is a readymade garment house that revolutionizing the fashion by keeping the product up to the continuous changing trend. It is the concept of marking the art in fashion and giving a new style at every aspect of life, making a human behaviour as being part of social ceremonies and bringing esteem in an ordinary person's life. “EVOCATION®” is a Fashion House which will provide you a complete range of male wears. The current propose business is about the designing and stitching the male's dresses further organization has a plan for the female wears and integration of process. We will differentiate our self as per our design and style image. A strong brand image ties the product range together. Each collection has an umbrella theme.

Fashion products tend to have a short life cycle. Short life will make us to keep on innovating fashion ultimately that will lead our positive cash flows in every cycle. Our on innovative creative designs will maintain our competitive advantage with design copy rights. Evocation copy rights of designs with continuous specific pattern make it sustainable in the competitive market. Initially Evocation is opening three outlets in London respectively. Marketing mix is designed very aggressively to get the position in the consumer mind and to be renowned name in the fashion industry by giving the impressive and attractive style of living. It focused on the both side of marketing - Pricing and promotion. Mainly marketing is based on target market view to target upper class, style conscious, brand conscious and corporate people. Evocation has the expansion plan to increase its portfolio from men's wear to women's wear and then men's accessories and foot wears.

Media power is increasing day by day and media entertainment making a significant role in the society. It is educating the socialization and people becoming conscious for their lifestyle and trends. Clothing is a part of every culture and it reflects the behaviour, personality, and image of the art. That eventually shows a fashion in itself image ...