Business Plan

Executive Summary

The Diamond Cola Company provides soft drink beverages without alcohol to the consumers. This report deals with the incorporation of a new cola business in United States market that has global operations. It discusses the purpose, mission and vision of the Diamond cola business. It also analyzes the leadership management style of the company, the human resource requirement and the culture of the organization that would be implemented in the company.

Business Plan

Background

The project undertakes the startup of the business of Diamond Cola Company which is the soft drink and cola company of its kind. The soft drink and beverage industry has a considerable contribution of the cola companies. The soft drink sale of the United States is measured to be around 89% by the three dominating soft drink and cola companies (Howard et al. 2010). This creates an environment of completion in the industry. The industry possesses several barriers to entry for the potential new cola companies. However, a successful business plan and efficient strategies will lead the business of Diamond cola companies to heights in the United States beverage industry. The Diamond cola industry will initially produce soft drinks in cola flavor and there is a capacity for the company to diversify into other beverages products including juices, drinks, tea and coffee. The business of Diamond cola will require efficient managerial skills.

Introduction

The Diamond cola company will be operating in other regions of the world in order to take advantage of the international trade and globalization. The purpose of the company is to provide cola products to the consumers on economical price. The company also intends to target the markets of those countries where the famous cola brands have still not reached or they are considered as suspicious or controversial in the cultures and traditions of those companies. The marketing strategies of the company will help it in creating a brand image of the Diamond cola company that will increase the chances of acceptance of the Diamond cola company around the world. The Diamond cola company will initially brand a single product in 5 regions of the world including Latin America, Asia pacific, Africa, Eurasia and European Union. The headquarters of the company will be based in Florida, United States. The company is a single entity that is considered as Diamond cola system but the management and legal entities of the firm can vary with the variation in the cultures of the countries. All the business units of Diamond Cola Company are responsible for adhering towards a combined approach to corporate social responsibility and corporate responsibility. The company will be facing the issues of direct competition from the giant cola companies based in United States. The industry of beverages and cola drinks may not easily accept the entrance of the Diamond cola company. There would be some political and environmental issues while operating in other countries of the world (Hill & Jones, 2012).

The Vision Statement

At Diamond cola company we strive to achieve sustainable growth ...