BUSINESS PLAN

Business Plan

Table of Contents

LIST OF ILLUSTRATIONS3

EXECUTIVE SUMMARY4

OBJECTIVES5

MISSION5

KEYS TO SUCCESS6

RISKS6

COMPANY SUMMARY6

START-UP SUMMARY7

COMPETITIVE COMPARISON8

TECHNOLOGY9

MARKET ANALYSIS SUMMARY9

MARKET SEGMENTATION9

MARKET ANALYSIS (PIE)10

MARKET ANALYSIS11

TARGET MARKET SEGMENT STRATEGY11

BIBLIOGRAPHY12

List of Illustrations

Fig. 1. Start-up

Fig. 2. Market Analysis (Pie)

Executive Summary

JavaNet, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. JavaNet is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. JavaNet's goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.

This business plan is prepared to obtain financing in the amount of $24,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Additional financing has already been secured in the form of: (1) $24,000 from the Inverness Economic Development Fund (2) $19,000 of personal savings from owner Cale Bruckner (3) $36,000 from three investors (4) and $9,290 in the form of short-term loans.

JavaNet will be incorporated as an LLC corporation. This will shield the owner Cale Bruckner, and the three outside investors, Luke Walsh, Doug Wilson, and John Underwood, from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their individual personal investment of $12,000 each.

Objectives

JavaNet's objectives for the first three years of operation include:

The creation of a unique, upscale, innovative environment that will differentiate JavaNet from local coffee houses.

Educating the community on what the Internet has to offer.

The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum.

Good coffee and bakery items at a reasonable price.

Mission

As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. JavaNet provides communities with the ability to access the Internet, enjoy a cup of coffee, and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that JavaNet provides.

Keys to Success

The keys to the success for JavaNet are:

The creation of a unique, innovative, upscale atmosphere that will differentiate JavaNet from other local coffee shops and future Internet cafes.

The establishment of JavaNet as a community hub for socialization and entertainment.

Risks

The risks involved with starting JavaNet are:

Will there be a demand for the services offered by JavaNet in Inverness?

Will the popularity of the Internet continue to grow, or is the Internet a fad?

Company Summary

JavaNet, soon to be located in Inverness, will offer the community easy and affordable access to the Internet. JavaNet will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. JavaNet will also provide customers with a unique and innovative environment for enjoying great coffee, ...