BUSINESS PLAN

Business Plan

Table of Content

TABLE OF CONTENTII

INTRODUCTION1

MISSION1

COMPANY1

PRODUCTS AND SERVICES1

THE MARKET1

THE CUSTOMER2

THE COMPETITOR2

THE MANAGEMENT2

FINANCIAL NEED2

DETAILED BUSINESS PLAN2

INDUSTRY ANALYSIS3

ENTREPRENEURIAL VISION3

GOALS AND OBJECTIVES3

ANALYSIS OF THE BUSINESS4

STRATEGIC ANALYSIS5

WEAKNESS6

OPPORTUNITIES6

THREATS6

MARKET ANALYSIS7

STUDY OF THE MARKET7

TARGET MARKET7

MARKETING8

POSITION8

PRICING8

ADVERTISING AND ADVANCEMENT STRATEGIES9

DISTRIBUTION STRATEGY9

EXTERNAL MARKET INFLUENCES9

COMPETITOR ANALYSIS9

ORGANIZATION AND MANAGEMENT10

FINANCIAL PLANS11

ESTIMATED START UP CAPITAL:11

PROJECTIONS ON THE COST OF FUNCTIONING THE BUSINESS:12

Introduction

Mission

Comfort House objective is to supply a better, classy and snug lodgings to the Hong Kong customers.

 

Company

Comfort House is a sole proprietorship pattern of a company. We aim mostly on method, modishness, and creativity.

 

Products and Services

We will be trading a broad variety of central conceiving goods encompassing draperies and sheers that will assist you to furnish your home. Besides that we furthermore supply services to our clients like the tailoring and repairing services. Our goods are exclusive because all are conceived with expert hands and are imported from the well renowned and well-known manufacturers of central in the world. Our concepts are monopolized and are distinct from that of the competitors. Our services furthermore encompass exceptional vigilance to our clients to assist them make their dwelling a better location to reside in or for the agencies, a less hectic environment.

 

The Market

We characterise our market as a highly comparable market. Interior conceiving enterprise takes up 60% in the marketplace. We accept as factual that the foremost future tendency in the enterprise will be in the direction of the high value and worth oriented merchandise offerings.

 

The customer

Our clients encompasses enterprise persons who desire to adorn their agencies or refurnish them, families mostly concentrated on the housewives, who are going to move to a new dwelling or have the aims of giving a new gaze to their vintage dwellings, juvenile unmarried twosomes who are about to get wed and likes to adorn their dwelling, Hospitals, and Hotels

 

The competitor

We have no direct competitors in the market because of our monopoly designs. But there are options to our product. The market is highly competitive. But we will be adept to sustain our comparable place due to the excellence in service and the good-quality goods that will be suggested to customers.

 

The Management

The business will have all the skilled, knowing and clever persons employed for the advantage and achievement of the company.

 

Financial need

To start up the enterprise, a capital of seven century million rupiah is needed. I anticipate to lift three century million rupiah of my own capital, and to scrounge two century million rupiah from my parents as a back up for economic support. The balance two century million will be a lend suggestion from the bank.

 

Detailed Business Plan

Industry analysis

The central commerce is fundamentally a enterprise for blending and equivalent patterns, coordinating colors to supply you with a well-designed and value central environment. Additionally, it assists you furnish your dwelling to offer you with a cozy and very good or prescribed and expert atmosphere in Hong Kong.

The central conceive enterprise is a go-out of your dwelling kind of dwelling business. While managing the enterprise facets interior the dwelling, most of the sales will be finished at ...