BUSINESS PLAN

Business Plan

Business Plan

Introduction

In this paper, we are proposing a business plan for Mist Cafe. We have covered all aspects of the business, which are needed to know beforehand. The management of the business, its operations and marketing plan has been provided, as well.

Mission Statement

1. Introducing and fostering a love of shisha and Arabic cuisine in the area.

2. Offering the best quality of food and services to customers.

3. Creating an enjoyable and relaxing environment for customers.

Mist Cafe

Mist Cafe would be specializing in Shisha, tea, coffee and tasty Arabic delicacies. Our business caters to the growing need for leisure, recreation and entertainment in which shisha specifically, is increasingly popular in London. Mist Café's aim is to become the most profitable organization, by catering to a niche market of young, upwardly mobile professionals and entrepreneurs living in the West End and primarily in the prestigious SW1 Knightsbridge area. The dishes are based on the customer's tastes. The typical customer is either someone who has come with a friend or relative to enjoy some time together, or someone who is fond of having shisha with quality meals. Mist Cafe, through its customer-centric business model, would make customers' satisfaction the main priority. We would be providing a place where people can come and relax, while having our shisha, snacks, with delicious Arabic meals.

Products

We would offer the following products

1. Shisha

2. Tea & Coffee

3. Snacks

4. Arabic Cuisines

Marketing Plan

The marketing strategy for Mist Cafe will not require large investments. However, they would need to promote their Mist Cafe through various channels such as magazines, newspapers, television commercials; billboards and banners. Due to a large number of competitors, it would be vital to promote the business effectively in order to attract most customers (Baker et al., 82-88). The preparation of marketing plan is required for every business. The prices will be kept affordable and comparatively lower to the competitors as penetration strategy is being used for the first few years (Stutely, 2002, 196-224). Moreover, extensive promotion would be carried out in the form of personalized marketing, social marketing and joint marketing..

Marketing Mix

To launch a new business, one must consider its competitive edge. Owner must look at his competitor's strategies, target market and product. Before launching a new business, one should carry out extensive market research to understand the needs and wants of the consumer. Promotion, product, pricing, placing is the key challenges one have to handle before launching a new business. To beat competitors, one should come up with new ideas and must believe in constant innovation. The collective term used to define these four elements is “marketing mix”.

Promotion

To launch Mist Café, the owners must first devise a marketing strategy. It is important to inform the market about the upcoming sensation in town. Through a marketing campaign, company can penetrate the market, and increase its market share gradually.

Place

Company should choose its distribution channels carefully. Mist Café should have effective and efficient distribution channel in order to give access to everyone ...