BUSINESS ASSIGNMENT

Business assignment

Business Assignment

Introduction

The Kellogg's Company is the world's largest producer of cereals with annual sales over nine billion. Their cereal line is flag shipped by their venerable Corn Flakes, but also includes such famous brands as Rice Krispies, Frosted Flakes, and Special K among others. Additional food lines include Keebler, Pop Tarts, Eggo, and Nutri-Grain.

The Company also markets cookies, crackers and other convenience foods, under brands such as Kellogg's, Keebler, Cheez-It, Murray and Famous Amos, to supermarkets in the United States through a direct store door delivery system, although other distribution methods are also used.

Task 1: Mission objectives and responsoibilities

1.1 Mission, Vision, and key objectives

Mission

The mission statement of the business is: a dynamic, innovative company that will compete in national markets and strive for excellence in every aspect of our business. The foundation of our commitment will be to provide our customers with timely delivery of quality products and services at competitive values.

Vision

The vision statement of the business is: Tasty tom will give you the best you can expect from a tomato. A new and unique product has been created by adapting the possibilities of nature in a optimum and environmentally friendly way.

Key objectives

The objective of the business is to provide the customers with high quality and fresh taste goods on a timely basis so as to compete with their competitors. To occupy as much market shares as they can.

2

Private label tends to be regarded as either good or bad-bad if you're a branded manufacturer and good if you're a retailer. It's not quite that simple. Private label offers retailers higher margins and a way to compete against aggressive discounters, such as Wal-Mart, without having to resort to lowering the prices of branded goods. But some categories lend themselves more to private-label products than others. Therefore, the question for retailers facing an increasingly difficult competitive environment isn't whether to focus on private label but rather how to optimize their private-label offerings in the store.

1.3 Strategy

The business carries out this strategy in many ways. The number of regular workers is normally 13-15. However, in order to meet the rush season, they also recruit seasonal workers, who will only be paid on hour basis. The business can gain benefit from this because they don't need to keep the redundant staffs when there is not much work to do so as to cut cost. The lamps in greenhouse are controlled. When there is adequate light outsight, there will not be any light in the greenhouse. These low cost strategy save the company lots of money.

The business seriously considers customers' needs and desires. They try to serve the customers with high quality goods with their careful way of planting and picking. In order to reach their customers in time, they set up a just in time system, which can let the customers to get their products whatever they want with a guaranteed quality and freshness. The business set up a computer center which allow the customers order the ...