The banks are quite prepared to adopt new solutions, since they provide an opportunity to gain a competitive advantage. However, maintaining technological leadership is a daunting task (competitors can easily go in the footsteps of its predecessor, usually make a much lower cost). This fact, together with increasing customer expectations, leads to a continuous competition between banks in the provision of wider and wider choice in respect of services available online. Some basic services that allow customers to actively manage their savings, are also available. However, their usefulness is limited. Customers can move their funds, and opening / closing a deposit account. Such operations can be performed only between accounts in one bank (semi-active access to the account).
On Web sites, like of Metro Bank can often find special applications such as calculator helps to be interest rates or instalments. They provide an opportunity to compare products offered by the bank and selecting those that are most appropriate for each client.
Restriction of banking customers can perform reduces the risk of breaking the system. In connection with this fact metro bank does not need to make the cost of specialized security systems. Implementation of the basic offer quick and easy, and its main function is marketing.
Today, the basic proposal should be considered as past. It can be described as a stage of evolution of online banking. Currently, Metro Bank should offer much more if they want to fully satisfy its customers' needs and be a significant player in the game of online banking services.
With regard to the Internet are concerned, we suggest that Metro Bank should not (in fact it should not) be just a copy of the traditional services on the Internet. The global network has many features that can be used by Metro Bank to create new products. From the Metro Bank perspective, the purpose of applying advanced a proposal to gain customer loyalty, which is extremely important in an increasingly competitive environment.
The purpose of each bank to come up with the best and most unique solutions. However, the reality shows that the services offered by various underground banks does not vary much from each other. Even if one of Metro Bank has been introducing innovative services, it is only matter of time before it ceases to be the only one offering this service. Competitors are very fast and create such a proposal.
Aims and Objectives
The aim of the study would be to foresee and predict the changes that the banks' expansion and innovations bring. Their online banking is not as good as other high street banks. Metro Bank, it needs to suggest some new functions to the website and some strategies that metro banking can use to upgrade its website program.
Significance
Financial and IT flexibility are extremely important for startup financial institutions. It is the rationale behind the vendor ...