BUSINESS

Feasibility Study

Abstract

The feasibility study aims to determine if the online women's store in Turkey is a viable business option to pursue. The aim of the business is to have an online store that offers the clothing items and accessories to women aged between 18-38 years. In the beginning, the firm will focus mainly on women's casual clothing, and will sell a mix of unknown brands and its brand. The firm will work to offer trendy clothing for women with affordable price. The unique selling proposition of the business will be the affordable prices as the target segment will be the middle class women who seek quality but on affordable prices. The company has been given the domain name of “Trendz”, that will be convenient to recall for the customers. The amount of money invested will be from $200,000 to $ 260,000. Trendz will offer its own brand besides marketing other brands. The trend of online shopping in Turley has been increasing that will provide an impetus of success to Trendz.

Table of Contents

Introduction2

Business Description2

Customer Profile3

Major Potential Customers4

The Products5

Price Range5

Competitive Advantage6

The Industry and Market6

Market Potential for the Industry7

Economic Feasibility of the Turkish E Commerce Market8

Strengths, Weaknesses, Opportunities and Threats10

Segmentation and Targeting10

Positioning11

List of Potential aspects Valued by the Online Customers12

The Competition12

Trendyol.com12

Istanbul Fashion13

EBay13

Boohoo13

Legal Restrictions on Facilities and Incentives14

Projected Image14

Website Development15

Website Objectives, Hosting and Management15

Hosting16

Domain Name16

Content Development17

Management and Control17

Financial Projections18

Investment18

Sales Revue Forecast18

Pro?tability19

Future Action Plans20

Business Plan20

Sources of Start-up Capital21

The Challenges21

Recommendation23

Online Objectives and Strategies23

Marketing Mix23

Physical Evidence25

Process25

People26

Conclusion26

References28

Feasibility Study

Introduction

This study determines the feasibility of online women's clothes store. The feasibility study will determine the following aspects:

Prove that there is significant demand for online female clothing in Turkey.

Knowing the specific market conditions relating to competition and to establish the differentiation of the online clothing store.

Knowing the pros and cons of starting an online store and possible challenges faced by the company

Business Description

The business named as “Trendz” will focus on the online clothing for women aged between 18-38 years. Trends geographical segment will b Turkey, Istanbul. The firm will focus mainly on women's casual clothing, and will sell a mix of unknown brands and its brand. The firm will work to offer trendy clothing for women with affordable price. The concept of opening of this store is to offer its customers the possibility to access a variety of clothing brands and styles, as well as easy to pick up the necessary kits (Tan,2001,145-152). The main buyers of the stores will be women who are busy with their household chores and work.

The store will provide a wide range of classical, strict dress, evening dress, and options for walking. In addition, the store will be a large selection of accessories. The establishment is based in Istanbul. The manager of this firm is very aware about the clothes industry in Istanbul and has good connections with people there. Such knowledge and experience will help designing the online business strategies for the company.

This project fulfills a primary need. The potential consumer is young people both male and female, but primarily female aged 18 to ...