BURGER KING

Burger King

Burger King

Burger King's Core Competency and its Relation to the Chosen Strategy

There are a couple of core competencies of Burger King. The first core competency is the way that it cooks hamburgers and the second is the customized burgers that it offers. The customers can have the burgers made in any way that they want. This is known as the 'have it your way' theme. The chosen strategy of Burger King is the selection of locations for its outlets or franchises. The fast food company has very cleverly chosen its locations and has been successful with its strategies that relate to its core competencies.

Burger King's Value Chain and the Activity that creates most value for the Restaurant

The best way of configuring the value chain that Burger King has found is to open fast food outlets and franchises in locations where it can gain maximum market share and has succeeded in doing so. It has been able to gain most of the Latin American market. The activity that creates the most value for Burger King is the selling of franchises. The entering of untapped markets was the biggest advantage for Burger King.

Advantages and Disadvantages of Burger King global expansion

This has created a lot of advantages for Burger King. The fast food restaurant has been able to gain a huge amount of market share in countries and locations where no other reputable and known fast food restaurants are present. While expanding globally, Burger King ensured that it did not compromise on its core competencies and its quality. This gave it an edge over others. Disadvantages that the fast food restaurant faces, is the concentration of its outlets in a specific region only. The fast food restaurant has opened outlets in a very concentrated region which is why it is still ...