BROADCASTING

Broadcasting

Broadcasting

Broadcast TV extends to appeal the bulk of TV advertising dollars. Cadept television extends to augment and gain market share and is now slowly appearing as a significant and significant advertising medium. Recent data suggest that the cable commerce has been more thriving at appealing audiences than it has at appealing advertising dollars. This short study will examine the pros, cons and factors of both broadcast and cable television and how media buyers utilize television to spend their precious advertising dollars. The local-market radio business would appear to be an easy target for some serious competition, because that industry has been ...