BRITISH TELECOM

Marketing Analysis for British Telecom

Marketing Analysis for British Telecom

Introduction

Telecom has been amongst the most important industries that have been intended altogether in the long-run. The industry of telecom, along with Food, Pharma and Energy, are amongst the top four industries (4) around the world that account for annual turnover of more than $1 trillion.

With such massive returns and outcomes, not only have companies and organizations intended to make way for the development and the establishment of a long-term, sustainable company profile which not contributes towards the development of their own company name, but simultaneously makes way for competitive trends to take place and also to call for the growth and prosperity in the industry (Arnold, 2002, pp.562).

For this paper, our focus and concentration has revolved around British Telecom (BT), one of the most popular companies that serve as a renowned institution, serving as a state-owned telecommunication operator. Not only this, the facility makes way for establishing its presence and its physical establishment in almost 170 countries around the world; with substantial profits margins coming largely from its Global Services division.

Hence, in order to understanding and deciphering the operations of the company, not only is the company making progress, but also is making significant outcomes and progress in the midst of creating and establishing boom and prosperity, providing employment and making way for supporting the entire telecommunication sector (Dowling and Welch, 2004, pp.15).

With a detailed analysis of SWOT, Pestle and assessing the company in the light of Porter's Five Forces Model, not only would we be in a position to highlight the key factors of its sustainability and also to calls for assessing its long-term existence and survival in the future.

SWOT Analysis - British Telecom

In order to understand and comprehend how the company performs and makes way for sustainable progress is through the adoption of a SWOT analysis. With assessing and highlighting the strengths, weaknesses, opportunities and threats, not only is the company's internal environment exposed and also that the external environment is being covered.

To start off with, the company's strengths are the most important aspects that mark precisely how much is offered to a customer in an exchange that takes place. The most important aspect that marks BT's success is the diversity of the company in terms of geography (Coyne and Subramaniam, 1996, pp.14).

The ideology of a physically tangible presence in multiple countries and organizations around the world not only provides for increasing the company's portfolio, but also calls for increasing the command and the ability with which BT now attempts to pursue and make way for further implementing its core competencies in the midst of creating and establishing a better and effective outcome.

However, the company has certain weakness that could cause the company to result in negative outcomes, low profit, employee dissonance and other factors. One major weakness that BT has is its dependency upon the market that has been established in the United Kingdom. Not only is it harmful to invest into ...