BRITISH AIRWAYS

Corporate Social Responsibility and Sustainable Marketing

Corporate Social Responsibility and Sustainable Marketing

Introduction

British Airways is the national airline of Great Britain and is one of the largest airlines in Europe. Its main base is located at London Heathrow and London Gatwick. British Airways was founded in 1972, but under its current name and began operation in 1974. British Airways is one of the best-known airlines, and provides both domestic flights and flights on short and long distances to destinations around the world.

British Airways fleet in 2010 consisted of 248 aircraft. British Airways is a founding member of the one world airline alliance. In July 2008, British Airways announced Airways and Iberia merger plan, which should lead to the linking of the two airlines.

British Airways plc is the largest airline and flag carrier of the UK, one of the largest in Europe. British Airways has a license of type A, that is, has the right to carry passengers, cargo and mail on aircraft with 20 or more passenger seats.

Sustainable Marketing and Corporate Social Responsibility

Sustainable development has shown that the destruction of the natural heritage of nations is not profitable, or improves their competitiveness, but rather the opposite. And corporate social responsibility of business is a key to sustainable development. But while these approaches are often reduced to issues of infrastructure and the environment, sustainability criteria and corporate social responsibility must also contribute to improving the development and dignity of human beings.

Marketing, through its tools, especially advertising, has a powerful persuasive force that can reach model attitudes and behaviours. Therefore social responsibility is very clear and all its capacity to contribute to the authentic and complete development of individuals can promote the welfare of all members of society.

So expect that marketing plays the appropriate role and who have the ability to use it, raise awareness and meet their obligations to the extent that they correspond to the perspective of sustainability and corporate responsibility.

British Airways Issue

British Airways (BA) will pay $ 89.5 million (about 60.9 million Euros) to meet the demand on the British airline and ten other airlines for price-fixing in air cargo. The demand comes from the actions taken by the U.S. Department of Justice between 2000 and 2006 fined $ 1,600 million (1,089 million Euros) to 15 airlines for price-fixing in air cargo.

BA, which four years ago admitted having participated in the cartel and was fined $ 300 million (204 million Euros).

As reported by Financial Times, the plaintiffs have also reached an agreement with Chile's LAN and Airlines by the same amount. To date, a total of 13 airlines have reached similar agreements with the plaintiffs for a total of 367.9 million dollars (350.6 million Euros) with the direct buyers of freight services. Of these, five agreements have already been approved and the rest are subject to approval by the Department of Justice in New York.

The European Commission also imposed in November last year a fine of almost 800 million Euros to eleven airlines - ...