Bridge 55: Segmentation, Targeting and Positioning



Bridge 55: Segmentation, Targeting and Positioning

Introduction

For this paper, we shall aim to describe the evolution of e-commerce and its significance in the world of information technology we see today. Our main focus shall be upon the basic concepts of marketing - segmentation, targeting and positioning - and how do all of these three major and recurring processes tend to affect and impact the sustainability of website for e-commerce. Here, we shall take up the website for “Bridge 55”, an online portal, designed specifically to create online buying for men a much easier, affordable and reliable ...