Brandon Carlos Company

Brandon Carlos Company

Introduction

Since last thirteen years, trend of globalization and business expansions beyond transnational boundaries have raised the level of competition to a considerable level. On one hand, it brings opportunities for new business ideas and projects; on the other, it poses threat to ensured survival of existing companies. However, it is a fact that environment of healthy business competition can pave the way for growth and prosperity on a larger scale. Previously, businesses used to undertake all those projects which were expected to offer high returns; therefore, it has been widely seen that corporations are going international. However, this is not easy task because of cultural diversity and higher business risk.

The paper focuses on outlining a detailed and well conceived overview of a newly started company and its vision and mission statements, which will set business direction. Additionally, paper discusses Brandon Carlos Company's marketing plan, which will address needs and demands of targeted audience in an effective manner.

Brandon Carlos is a fresh entrant to the market of SUV dealership; however, its high ambitions and qualified personnel will soon make it one of the renowned players of this market. Company is aspiring to initiate its business operations on a relatively small scale by placing its emphasis on the selected market and making every possible effort to satisfy needs of the targeted consumers. Moreover, gradual business and market expansion are well incorporated into its long term business plans, which provide a bright future to business investments and operations.

Company Background

Brandon Carlos Company is a fresh arrival into the US market of vehicle dealership. There is no doubt to the fact that US industry of automobile is led by well competent and innovative product designers, who are engaged in the search of every tiny detail to meet day by day increasing demands of customer and other stakeholders. Brandon Carlos is highly determined to set an example of advanced modes of auto trading and car dealership in the desired market segment. Company is destined to deliver best auto mobile products and services to its customers and to achieve this objective, Brandon Carlos will make its launch with new SUV models of Ford Company in the US. At start up, Brandon Carlos will only deal in trading of SUVs, specifically manufactured by Ford Company.

Current market and environmental scanning shows that there is an intense competition waiting for the company to make its way into the automobile dealership market. However, the company is ready to welcome every level of competition, either direct or indirect, and it believes that such atmosphere of competition will enable Brandon Carlos with creative ideas and opportunities to meet customer expectation level.

At Brandon Carlos, organizational structure is less hierarchical in order to create a friendly and cooperative working environment, which is essential to achieve business objectives in an effective manner. It is comprised of four major divisions of marketing (inclusive of sales), finance, procurement and administration departments. HRM division will be established as a support line department to set rules and ...