Branding, Pricing and Distribution

[Name of the institute]Branding, Pricing and Distribution

Branding of Chocolate Company

The branding strategies that are utilized by the Maxi chocolate company are quite captivating and unique. Following are the details of the branding strategies that are used by the Maxi chocolate company.

Domestic and Global Product Branding Strategy

One of the most important things that is to be taken into consideration while devising the branding strategy for domestic and global products is of consistency. The communication, traits, benefits and values that the organization communicates with the local and international customers should be same. Following strategies can be beneficial and can reap fruitful results foe Maxi chocolate.

Branding Position

Maxi chocolate has positioned its brands of chocolate as the something that can be used in all the occasions. The branding position of the Maxi chocolate company can be described as the expression and reflection of the spontaneous, joyous and feelings of happiness. Eating the chocolates of Maxi chocolate company is a source that provides the real taste of cheer joy to the customers (Asia Market Research, 2012).

Brand Characterization

Maxi chocolate company enhances its product benefits and usage. The character of the brand is created such that it personifies an individual who believe in togetherness, in enjoying the cheer delights of life and in sharing and caring for others such as friends, relatives and loved ones. It is also a source to show uniqueness and distinctiveness to youth. The product of dark chocolate provides the reason to be unique. It portrays them (young customers) as daring and strong just like the taste of the chocolate (Mbs.edu, 2012).

Brand Promise

Maxi chocolate is an organization that not only provides products but it stands for a promise. It is not the provision and availability of the products in which the production department of the organization is indulged rather it world to provide a promise to the customers. Maxi chocolate company stands to provide high quality, original and best chocolate to its customers (Mbaskool.com, 2012).

Brand Recall and Brand Recognition

Brand recall and brand recognition are two very important concepts of the branding strategy. When these two strategies are on right track then the progress of the branding of the product remains effective. For brand recognition the organization uses the attributes of its products. For instance, the taste of the product is used by the organization to make the customers to recognize the brand. Brand recall is another aspect for branding. Advertising, promotional campaigns and packaging through which the Maxi chocolate company makes an attempt to increase the brand recall of the products (Asia Market Research, 2012).

Images of the brand are other useful and viable source through which different brands create brand recognition and brand recall. Increasing the brand recognition and brand recall in turn increases the brand equity. Maxi chocolate company utilizes the tool of various brand images such as name of the brand, logos and packaging to increase the brand recall and brand recognition of its products. Logo of a brand is considered as one ...