BRAND STORY TELLING

Brand Story Telling



Brand Story Telling

Brand Story is a book by Joseph Hancock. It is an overview of different fashion brands available in market. The book elaborates the concept of what basically a fashion brand is and how it creates significance for the customers? Joseph Hancock has focused on the American apparel companies for this purpose. The most influencing brands of the American apparel companies include Dolce & Gabbana D&G, Vera Wang, Ralph Lauren and Abercrombie and Fitch. The writer has also examined the imminent brands such a Ginch Gonch and Johnny Cupcakes.

1. In what way is ...