There is a core-concept in the strategic-marketing planning that primary consideration of the customer is to choose store. As according to a well-known saying that the most important variable is 'store' in building up a successful business. Before establishing any business it's necessary to provide such location which is more convenient to the customer and customer can get the store easily. Store's requires, making certain that their trade's areas are located strategically with the intention of persuade customer to voyage to store. (Dick & Basu, 2000)