BMW GROUP PEST ANALYSIS

BMW Group PEST analysis

BMW Group -Pest Analysis

Political

Although there are many critical factors in political environment affecting the BMW group in particular and the whole industry in general. In modern times political factors for instance the Europe Union laws regarding the automobile on emissions, generated by vehicles, have meant that the group has had to reassess their automobiles and engines with the intention of adhering to EU environmental regulations. As a result, BMW has had to spend funds in R&D of greener´ technologies in addition to providing novel technological advances. Even though this has amplified BMW's manufacturing costs, the ...