BLUE OCEAN STRATEGY

BMW (Blue Ocean Strategy) 6 Path Frame Work- Canvas Strategy

BMW (Blue Ocean Strategy) 6 Path Frame Work- Canvas Strategy

Cognitive Hurdle

A significant hurdle is the status quo. Individuals tend to refrain from rocking the boat. Sometimes, even troubled individuals feel hesitant towards accepting change because they feel that things may get worse if a change takes place. The combined usage of the fair process principles of expectation clarity and engagement can be brought into use to deal with the cognitive hurdle (Kim & Mauborgne, 2010b). The combined usage of these fair process principles can help the organization involve the employees ...