Birmingham City Business School

Birmingham City Business School

Birmingham City Business School

Introduction

Birmingham City Business School is one of the world's leading business schools and the premier brand in business education. It is a brand that allows the business school to charge premium prices for everything it does. Birmingham City School was founded in 1971. Birmingham City benefited from the MBA boom. While the qualification cemented its place during the 1980s and 1990s, its apotheosis came in the 2000. Suddenly, it seemed that recruiters couldn't get enough of the newly minted business school graduates. The investment banks and management consultancies, which had always valued the analytical skills provided by the MBA, were joined by blue-chip companies from other sectors (Mead, 2005, 221-247).

With a flourish, the MBA seemed to epitomize the free market philosophy that dominated Western democracies during that decade. Suddenly, commerce in all its guises was not just a respectable activity, but a moral imperative. At the top of the pile was the Birmingham City Business -branded MBA. It also appealed to those in search of a branded CV. The Birmingham City Business School brand is also a big draw in the executive education market (Adler, 2008, pp.56-74).

Traditionally, the case study has been one of the educational building blocks of MBA programmes throughout the world. It was established as the primary method of teaching at Birmingham City Business School. Case studies present students with a corporate example. From the narrative, they are expected to reach conclusions about what was the right or wrong thing to do, identify best and worst practice, and learn something about managerial behaviour. The case study method remains a globally accepted and practised approach.

In recent years, Birmingham City Business School branding has gone high-tech, creating CD-ROM, audio and video formats for many of its products. It is now possible to pay for Birmingham City Business School articles online and download them instantly. Even the traditional case study has taken a digital turn. Birmingham City Business School put its first electronic case to work in 1996 and now boasts that its MBA curriculum is 'virtually paperless', with an expanding number of electronic cases incorporating on-site video sequences and links to real-time information on the Internet. Birmingham City Business School influence stretches around the world. A number of European business schools also followed the Birmingham City Business School, including IESE, the prestigious Spanish school.

Discussion

Education is a part of Western concept of attainment of knowledge. Provision and attainment of knowledge is an experience of its kind. Those involved in the provision of education such as teachers, educational leaders, academic researchers and trainers have a lot of responsibility on their shoulder. School improvement and effectiveness is a continuous process which is essential for effectiveness. The subject of modernization of the school system in the UK has been debated for more than thirty years now in the UK. Lately, the interest has shifted to curriculum enhancement and assessment criteria revisions (Hofstede, 2005, pp.142-164).

In the UK system of education, primary education ...