BIRD HOMES

Bird Homes: Management



Bird Homes: Management

Concept of Marketing

In terms of marketing concept, customer satisfaction plays major role. Organisations identify their needs and wants by discovering and staying in touch with them and then satisfy them by introducing product, which can fulfil their requirements.

The aim of marketing concept should not be only satisfying customers but also achieving its own goals and objectives. It goals and objectives can be higher profit, increase market share and growth. Organisation can achieve its goals and objectives by satisfying customers at a higher level.

Concept of marketing helps to understand why organisation should pay attention on customers and their needs. Their needs can be related with family, recreation, entertainment, shelter, food, education, communication and transportation. Organisation should be aware of the fact that customers do not buy product or services, they buy benefits which derive from products or services.

These are the necessary conditions for economic exchange for Bird Homes. There us a difference between market transactions and nonmarket transactions. Nonmarket transactions consist transfer of goods and services from one party to another party. The problem is that party which is owing goods and services does not pay anything against transactions are done like receiving free services, paying tax, giving gifts are the example of nonmarket transactions.

Marketing is no longer restricted only to transactions involving parties in a two way exchange of economic resources. Marketing is a useful perspective for Bird Homes producing products for intended consumption by others. Marketing Consciousness Two describes that marketing is important for all types of organisations, which have large amount of customer groups

Consider Bird Homes; here, a production minded person will have interest to get information about facilities offered by university, job of personnel, and how they give knowledge about the subject to students. A financial minded person will have interest about financial matters like source of finance, income and expenses of university, grant from government. A marketing minded person will have interest in knowing how students feel about eh subjects offered by university, students are coming from which country, why they select particular this university.

These types of questions arise in general. Organisation should provide all the information by advertising and introducing bulletins before they are asked.

In this way marketing activities are important for all who are living in the society and who deals with the organisation. In this way, transactions which is the core concept of marketing does not take place between only buyers and sellers, organisations and clients, but also between any two parties.

Concept of Marketing applied for Bird Homes

Bird Homes is the service organisation run by government. It believes that marketing helps to meet the needs and wants of customers to achieve organisational gaols and objectives.

Marketing in Bird Homes

It believes that marketing is about exchange management where it deals with how Bird Homes fulfils needs and wants of the Park visitors and general public.

Customer needs

Bird Homes defines customer needs as " customer needs are related with product or services offered by the organisation in tangible and intangible ...