Behavioral Targeting on Internet

[Name of the Institute]

Behavioral Targeting on Internet

Behavioral Targeting on the internet is a specialized advertising process through which different organizations promote their brands, products, commodities or services over the internet by observing customer behaviors in the internet. Behavior is defined by the counts of repeated click on certain website, which represents the user's interest. The key word is relevance: relevance of the ads served to the visitor. By providing greater relevance should automatically also have a greater impact of the ads. Moreover, according to Jupiter, it appears that advertisers and agencies who have experimented with online targeting services ...