BEHAVIOR THEORY

Behavior Theory

Abstract

In this study we try to explore the concept of “Behavior Theory” in a holistic context. The main focus of the research is on “Behavior Theory” and its relation with “Behavior Change”. The research also analyzes many aspects of “Behavior Theory” and tries to gauge its effect on “Behavior Change”. Finally the research describes various factors which are responsible for “Behavior Theory” and tries to describe the overall effect of “Behavior Theory” on “Behavior Change”.

Behavior Theory

Introduction

First suggested by Icek Ajzen in 1985, the theory of planned behavior (TPB) is today possibly the most well liked form for the prediction of social behavior. It has its foundation in Martin Fishbein and Icek Ajzen's theory of reasoned action, which was evolved in answer to discerned need of correspondence between general social attitudes and genuine behavior. Fishbein and Ajzen formulated the standard of compatibility, which stipulates that predictive validity is only got when attitude and behavior are considered at matching grades of generality or specificity. General attitudes in the direction of racial or ethnic assemblies, principles, or institutions go incorrect to forecast exact behaviors administered at these things because of a need of compatibility. By turning the aim from general attitudes in the direction of the object of a behavior to attitudes in the direction of the behavior itself, the standard of compatibility became a foundation of the theories of reasoned action and planned behavior. However, the TPB proceeds after attitude to address other leverages on behavior as well (Ajzen 2000).

 

The Theoretical Model

According to the theory, human social behavior is directed by three types of considerations: convictions about the behavior's probable affirmative and contradictory conclusions (behavioral beliefs), convictions about the normative expectations of others (normative beliefs), and convictions about the occurrence of components that may help or impede performance of the behavior (control beliefs). In their respective aggregates, behavioral convictions make a favorable or unfavorable attitude in the direction of the behavior; normative convictions outcome in seen social force to present or not to present the behavior, or personal norm; and command convictions give increase to a sense of self-efficacy or seen behavioral control. An expectancy-value formulation recounts the consequences of convictions on attitudes, personal norms, and perceptions of behavioral control. In the case of behavioral convictions, the evaluation of each foreseen conclusion assists to attitude in direct proportion to the person's personal likelihood that the behavior makes the conclusion in question. Similarly, motivation to obey with each normative referent assists to the personal norm in direct proportion to the person's personal likelihood that the referent conceives the individual should present the behavior; and the seen power of each command component to impede or help performance of the behavior assists to seen behavioral command in direct proportion to the person's personal likelihood that the command component is present.

Attitude in the direction of the behavior, personal norm, and seen behavioral command leads to the formation of a behavioral intention. The relation heaviness or significance of each determinant of intention will alter from ...