BALFERN HOTEL

Balfern Hotel



Abstract

As the market economy is creasingly mature, the knowledge contribute has beyond that of the traditional factors, such as capital and land. The human capital now is the decisive factor for the living and development of the company. But from the situation of the hospitality industry, there is a serious talent shortness which has been the barrier to the sustainable development of the company. So it is a most important projects in HRM that how to managing human resources to create a group full of excellent talents.

Balfern Hotel

Introduction

According to the Management Help (2006), the Human Resources Management (HRM) function includes a variety of activities such as determining staffing needs, hiring of employees to fill the needs of the company, recruiting and training the best employees, ensuring they are high performers, dealing with performance issues, and ensuring that personnel and management practices conform to various regulations, managing approach to employee benefits and compensation, employee records and personnel policies, ensure that employees have -- and are aware of -- personnel policies which conform to current regulations. In the case of the Belfarm Hotel, with most of that growth stalled for the past years, the family-operated hotel will have to come up with human resource solutions which would then address the hotel's HR dilemmas.

Environmental analyses of the hospitality industry the political situation of the domestic and overseas. The situation is going well. Almost every country in the world is peaceful and stable which is good for people's mobility. The manner of the government and the industry policy. The government has a strong enthusiasm to support the development of the hospitality industry which is regarded as a prop of the country economy . Many preferential benefits are leased for the industry .

The situation of the target market

With the increasing competition, companies in this area favour to multiple managing strategy. Business men by primarily and meeting and group guests by auxiliary is shaped in this industry. Exploring of the local travelling resources. The government has paid a lot to explore the local travelling resources and many competitive scenic spots have existed. More and more travellers are attracted by those spots which produces a large number of guests.

The economic situations of the domestic and the abroad

Both the internal and the external economic situations are well advancing. People's income is up and up with the good economic situation, which higher the rate of travelling outside and lodging a comfortable hotel. The traffic condition. In the modern time, especially in developed countries, traffics are no longer a matter. Scotland also owns powerful traffic system. People can go anywhere at any time in an even short time. However there is no necessary for Balfern to concern about the traffic matter because of it's location of a thriving city centre.

The technology development

With the rapid development of internet, good and convenient net-exchange is set between customers and companies in hospitality industry, which brings big opportunities for the growth of the hospitality ...