BALANCED SCORECARD

Balanced Scorecard



Balanced Scorecard

Introduction

           A balanced score card is a strategy tool used for strategic planning and management. it is now being used in various organizations and businesses which also include nonprofit organizations, and government throughout the globe to support business processes according to the vision and strategy of the organization. It enhances the internal and external communication, and administers organizational performance with respect to strategic goals. Dr. Robert Kaplan and David Norton initially introduced the balanced scorecard as a framework for measuring performance. They incorporated non-financial indicators of performance to conventional metrics. Furthermore, it provides management with a broad and ...