BACK TO BASICS AT WESTBANK

Back to Basics at Westbank

Back to Basics at Westbank

Introduction

The current age represents the period of globalization, advancements and innovations. Business organizations and other occupational fields are attempting to move towards specialization, resilience and modernization in order to cope up with the new demands. In the face of such competition, the businesses are making a shift towards competitive marketing and promotional strategies in order to assure their sustenance in the markets.

The banking system in the United Kingdom is considered to be one of the best in the whole world. The banks in the United Kingdom are the life blood of their economy. The financial system in the banks affects the economy in every respect. Improving the financial programs of the banking sector would enhance the effectiveness of the financial statements when analyzing them. All the banks lie in this category where the improvement in the financial program will lead to the improvement in the analysis of their financial statements. The Lloyd Bank is one of the leading banks in the United Kingdom that plays an important role in the enhancement of the British economy. The financial statements are the representation of the financial data that shows the financial strengths and weaknesses of the company. The financial data in the financial statement enables the firms to be careful while investing in the new business activities. The financial statement also shows the profit and loss status of the company by relating it with the entries of the balance sheet. There are various methods of analyzing the financial statements. The analysis of financial statements includes ratio analysis, percentages for common size, funds analysis, comparative statements and schedule of changes in the working capital.

Outline of the Study

The thesis based on this proposal will discuss the effectiveness of the marketing strategies of West Bank Birmingham. In order to provide a structure to the study, the exploration will be guided through the use of research methodologies, the collection of data through secondary research method and the interpretation of the results. The research study will elaborate upon the various elements of the strategy for marketing that the West Bank undertakes and also analyze their effectiveness with references to the operations of the organizations.

Background

The West Bank is a one of the leading bank and the financial services organisation and has been introduced by the Premier Banking Group (Cavaye, 1996, pp. 227 -242). The bank has established and expanded a wide range of businesses in Americas, Europe, the Asia-Pacific region, the Middle East and Africa regions Martin, and (Mainelli, 2003, Pp. 209 - 221). The corporate headquarters of the Premier Banking Group are in Birmingham, although Westbank retains its old head office in Leeds, where 300 staff is employed. New Westbank chief executive Anne Jones is committed both to saving the Westbank brand within the massive Premier group and to retaining the 300 Leeds jobs. This will be quite a challenge, not just given the current UK economic climate but also in the face of internal ...