B2C E-COMMERCE ACCEPTANCE

B2C E-Commerce Acceptance

B2C E-Commerce Acceptance

Introduction

The e-commerce or electronic commerce involves the implementation of any transaction business using electronic means, consisting of computing devices, software and networks, especially the Internet, allowing the link between buyers and vendors through an interface, which will take place all or part of the sale. In the event, that the entire process is carried out online called direct electronic commerce, this is possible only for products that can be transported over the network; otherwise, it is called indirect electronic commerce, as traditional media should be used for any of the phases. The digital evolution of the companies began using email to receive and sending data with a greater amount of resources provided by the media traditional (telephone, fax, etc.). Later, because of the need to perform commercial transactions through the network, was developed that includes E-Commerce processes of buying, selling and marketing, however, companies saw well automate and improve process management using both internal and external different technologies giving rise to the E-Business (Business Online) (Schweitzer, 2000).

It is often confused or not know the difference between the terms E-Commerce and E- Business in the first case involves all the processes by which we reach the consumers, suppliers and collaborators, including activities related to purchase orders, sales, marketing, customer services and administration customer relationships, while the E-Business includes these activities also internal processes such as production, inventory management, finance, risk management, knowledge management, strategy development and human resource management company, and so on. The evolution of information technologies, the mass use of the Internet and globalization have changed the lifestyle of people, especially in education, communication, entertainment and commerce, as companies and People in general are experiencing the benefits of the virtual world, mainly its power of integration, scope, flexibility, agility and reduced costs, providing the conditions to change the relationship business, by automating processes and the availability of information, which has managed to optimize time and resources (Schweitzer, 2000).

The impact of e-commerce more visible in the trade of services between the countries, which in turn leads to raising the degree of economic openness in this area, where the services sector represents a significant proportion of approximately 60% of the total global production, however, the size does not exceed 20% of international trade, probably due to the fact that the performance of many services requires a means of communication, as well as geographical proximity between consumers and producers. But with the advent of modern information technology have created e-commerce over the Internet means of communication has been lost between the consumer and the product, and thus contributed to the demise of the geographical obstacles for many services.

Challenges of e-commerce in developing countries

Companies try to use the Internet to market in developing countries with rising economies, have faced several challenges, which are more pronounced than it is in the advanced economies. Among the issues in e-commerce efforts in developing countries, is the lack of telecommunications infrastructure, lack of qualified personnel to develop and support e-commerce sites, lack ...