Aviation Marketing and Management

Aviation Marketing and Management

Introduction

The two most important factors for the success of Jet Airways are to respond to the customers' demands and learning from the past mistakes. Offering quality services at low prices and put local people first in the way they conduct their business as their main strategy. The relative positioning of Jet Airway's market share with esteem to other premier players in the market has been showed as pursues. The Jet Airway targets several market segments with separate offers for each of the goals. Jet Airway targets mainly consumers living in urban and suburban areas, as well as consumers living outside the city or area in suburban locations.

Discussion

Organizational strategy is a systemic concept, made up of essential parts which are independently distinguishable but which together forms a new and better strategy which ultimately affect the whole organization in terms of efficiency and effectiveness of the organizational productivity. (Ackoff, 1970) Jet Airways is India's premier international airline. Jet Airway's all economy service, as part of its winter schedule forty-six across India to launch new flights will be effective after November 1, 2010. Besides the introduction of new flights at existing fields, with immediate effect, all over India, airlines have introduced nine additional areas. Jet Airways Koannecto Tenth Region, Pune inaugurated daily service March 1, 2011 will be on. India Jet Airways JetLite and Jet Airways is a wholly owned company was acquired in April 2007.

Organizational behavior in relation to the Jet Airways is the systematic, scientific analysis of individuals, groups and organizations to understand predict and improve individual performance and functioning of the organization. Organizational behavior of Jet Airways is the study of any action and groups in the organization. This is an academic discipline, which helps managers to make good decisions when working with people in a complex, dynamic environment, it combines concepts and theories related to individuals, groups and organizations in general. (Amit and Livnat, 1988) The key issues of organizational behavior and levels of consideration, For example, the problem of decision-making at the individual level - the study of individual characteristics, abilities, skills and limitations inherent in the decision-makers. The level of individual activities - these are the problems of models decision-making traps of ineffective solutions, etc.

The level of the group - is to analyze the features of decision-making depending on the characteristics of the group (size, homogeneity, type of group) and the situation. (Allison, 1971) Jet Airways has enhanced its Enterprise Resource Planning (ERP). ERP of Jet Airways has also extended the budget process during the year. ERP system the company now covers almost all funds for fund accounting, procurement, personnel, and systems of information management. Other operating systems are linked to the ERP system.

Competitive Forces Model

Porter's five force industry competitions for the Jet Airways include the threat of new entrants, the bargaining power of suppliers, the degree of rivalry among competitors in the same industry, the bargaining power of buyers and the threats of substitute's ...