AUDIENCE ONE LAPTOP PER CHILD

One Laptop per Child

Marketing the $100 Laptop to a Global Education Audience One Laptop Per Child

Factors and Challenges

Increasing Competition

While some competition in this stage usually helps diffuse knowledge about the product among potential buyers and builds demand, the technology industry is quick to innovate and introduce new or copycat products. Thus, OLPC needs to capitalize on its first-mover advantages and establish itself as the category leader to fend off competitor encroaches; Intel has already launched the Classmate PC, and others are catching up as well.

Cost Inefficiencies

In order to benefit from economies of scale when ...