AT&T VERSUS METRO

AT&T Versus Metro



AT&T Versus Metro

Introduction

Two companies in cellular phone market are compared in this paper. These are AT&T and Metro PCS. The paper aims to discuss their contrast and comparison. The paper also signifies the benefits and competitive edge of AT&T Company over Metro PCS. AT&T is discussed in more detail because its advantages and competitive edge outweigh the services and drawbacks of Metro PCS.

AT&T Company

AT&T prides itself on its long history of providing communications services and products of the highest quality at competitive prices. AT&T Corporation (American Telephone and Telegraph) is a telecommunication company based in U.S. During its long history, AT&T has been, at times the largest telephone company in the world. The company provides audio, video, data and Internet for businesses, customers and government agencies (Griese, 2009).

AT & T provides oriented technology leadership challenges. The company has proven success, fitness networks, intellectual property and, trade partners and top-level agents combine to help you achieve a higher return on investment (ROI) and, total cost of ownership (TCO), regardless of the business challenges it faces. AT & T offers a comprehensive, continuous and customer oriented approach to deliver integrated networking solutions all the infrastructures of voice, data and IP (protocol Internet), as a leader in programming. AT & T is its general contractor extends the tools and expertise employed members and others previously identified in worldwide, to deliver effective solutions in a cost-neutral for providers who meet customer requirements and integrate their networks and applications.

They provide technology solutions, fitness and resources to support their business needs and ever-changing challenges:

Consolidation Commercial

Advising on convergence and emerging technology

Mergers and acquisitions

Strategy and Network Convergence

Outsourcing / outsourcing Task / Strategic Planning

Consolidation of telecommunication

AT&T strengths include an extremely adept mesh capability - both personal (fiber optics) and wireless (including an increasing 3G network) and, they also enjoy AT&T Wireless exclusivity with Apple's I-Phone. They have a great opportunity of development of 4G network and can enjoy from emerging markets and global expansion. They can also benefit from development of more exclusive product/ service growths in the healthcare industry (Kraus, 2008).

The AT&T brand is recognized worldwide by people spanning five generations and over 200 countries. Voice and data services are provided through a secure and reliable network to maximize consumer satisfaction. Phones and tablets are high quality and updated constantly, reflecting the most up to date technology available. Consumers are able to purchase through multiple interfaces including online, AT&T stores, kiosks and authorized dealers. It is an industry leader in research and development of technology. The company maintains a strong financial statement including 3 consecutive years of increased revenue in wire line and wireless segments. Markets include consumer, business and some government, education and medical contracts.

Increasing demand for low cost plans due to increasing unemployment rate and economic contraction has caused some customers to leave AT&T and deterred new customers concerned with price. Wifi services are increasingly popular due to the emergence of pad and tablet ...