ASSIGNMENT

Assignment

Assignment

Introduction

One of the worldwide pharmaceutical companies labouring to compete in the pharmaceutical market is AstraZeneca International. Operating in over 100 countries, it can reach sales of $24 billion, with an operating profit of $6.5 billion. This case study explores the company, specifically how it operates under the growing but pressured pharmaceutical industry. It explores the basic structure of AstraZeneca, as well as the key external drivers that impacts upon it. It also explores and discusses how the organization adds value to its products and services. The future strategic directions of the organization are also identified. Suggestions are provided, on how the organization can improve and can rise above the competition.

 

Chosen Objective: Global Communication and Location Strategy

Leading pharmaceutical manufacturer Astra- Zeneca has invested time and money in developing a clear, concise global communication strategy that includes rigorous processes to measure communication effectiveness. The outcome was a set of connection objectives that was agreeable to all enterprise units. Multinationals are quickly learning that a onesize- fits-all approach to communication doesn't work in the global marketplace. Effective connection is tailored to individual locations and enterprise units. Too numerous companies develop messaging with the dwelling dwellingland in mind and wish that it works on the international stage. Instead they need to solicit input from persons round the world and evolve messages that will be easy to interpret and adapt to heritage norms.

Types And causes Of facts and figures And Information

This study is founded on the lesser data. The research methodology used is the survey of various activities of pharmaceutical companies, especially AstraZeneca, practices as available online. This research involved studies in detail the news, articles from journals, and online material available on the web. This research also includes different comments of managers in the various pharmaceutical companies of UK. The findings and conclusions are based on the secondary data.

The methodology used for the purpose of this research is based on the secondary data. This research is more or less based on the literature review and the conclusions are drawn on the basis of actual resources listed in the references.

Appropriate Methods Of Data / Information Gathering

The method of investigation used consists of a theoretical framework of secondary data by reviewing the current position of the photography practices as used in the courtroom presentations. Using secondary data as a basis for conclusion will therefore aim to ensure the reliability and validity of this research by demonstrating how the forensic digital photography will affect the decisions of the pharmaceutical companies during the trial.

Secondary research was conducted through a number of sources, including libraries and the Internet. A number of libraries were visited for gathering valuable data from textbooks and journals. The Internet was also a major tool in obtaining relevant information, leading to the search for a number of articles in journals and newspapers from database.

Communications plan

The strengths and weaknesses of AstraZeneca International were derived from the annual reports and articles about the company that are readily available in the ...