ASSIGNMENT 3 - A BUSINESS REPORT

Assignment 3 - A Business Report

Assignment 3 - A Business Report

Company Background

The financial performance of Squire Hotel Group (SHG) shows that the major portion of the company's assets is comprised of liabilities; which is not a good indication for the company as the company's short term and the long-term debts are increasing. In addition to this, the company's equity seems good or satisfactory, which is high as compare to the liabilities which shows that the company can meet its financial obligations that is liabilities is some sort of financial loss occur. In addition to this, past studies states that the financial analysis are to determine whether there are liquidity problems, the study of profitability determines the evolution of the company and return on invested capital, management and analysis of related variables involved in the short-term financing, obtaining rotations and time of collection and payment means.

Discussion

The result of the survey proved that the hospitality services have a particular challenge in controlling quality due to the multidimensional nature of the services provided and we argue that it is worthy of detailed study as a separate part of the service sector (Guerrier and Adib 2009, pp. 689-705). While the increased focus on the nature of hospitality is heartening, these studies tend to be of a philosophical nature and thus unrelated to issues of service quality. We would make the case however, that hotel work is still qualitatively different from hospitality work. For example, the juxtaposition of the room and board and a type of welcoming behaviour has led to the idea that hospitality involves creating a home away from home (Skogland and Siguaw 2009, pp. 221-234).

Among the responses of the 50 participants who took part in the questionnaire survey, majority of them agree that an exceptional hotel should have up to date services, e.g. dining capacity, bar capacity, tableware, eating utensil, etc. (See Chart 1)

The involvement of any gap may appear as a 'service gap' and so it will not be able to satisfy the client's expectations. Hotel companies are always in the process of detecting the service gap. Gap analysis is also conducted by the management to find causes of problems concerning service quality of the industry and even find ways to fill the gap (Liu and Chen 2006, pp. 478-485).

[Chart 1: Whether an exceptional hotel should have up to date services]

Among the responses of the 50 participants who took part in the questionnaire survey, some of them believe that the physical amenities, e.g. infrastructure, signboards, banquet hall interior decoration, lights, flooring, etc., at an exceptional hotel should be visually attracting. However, others do not agree. (See Chart 2)

[Chart 2: Whether physical amenities at an exceptional hotel should be visually attracting]

Among the responses of the 50 participants who took part in the questionnaire survey, majority of them agree that the personnel at an exceptional hotel should look tidy, e.g. uniform, dressing, etc. However, there are respondents who believe that this attribute does not make any ...