It was unknown whether and how health and safety legislation affects international business strategies and whether there is a homogeneous perception about the work climate of an international business organization. Individual perceptions and ways of thinking are normally influenced by cultural factors formed early in the family and in educational and social systems. When workers are assigned work, they bring to organization the legislation of health and safety, cultural values, beliefs, norms, and ideals. These factors affect business, goals and strategies of the international business organizations (Backer, 2002, pp.57-62). Differences in values, ideals, and beliefs can create some work problems (e.g., personal conflicts and poor relationships).
The purpose of the study was to identify whether there were significant differences in how personnel from various countries perceive their business strategies. An examination of how the health and safety legislation and the individual business strategies perception interact was the main goal of the study. This study also identified and compared the actual and the preferred working environment of an international business organization as perceived by its employees. This study can enhance the knowledge of the interplay of culture and work-setting perception and the impact of these factors on business style (Barczak, 2003, pp.56-889). The international perception and how the health legislation affecting the business strategies like
whether there were organisational differences in how workers perceive their real and expected business strategies,
whether the leadership of perceived real and expected business strategies differently, and
whether the organisational culture values affected business strategies of international business organizations.
This study was designed to explore the employees' perception of their business strategy and how perceptual and cultural differences affected business of a international business organization. This study also explored to what degree the business strategies can be changed to fulfil employee and employer preferences.
Theoretical Framework for the Study
The works of Brislin (1993), Staub (1996), and Hofstede (1980) provided the framework for this study. Brislin (1993) suggested that culture consists of ideals, values, and assumptions about life that are shared among people and that guide specific behaviours. Additionally, Staub (1996) suggested that to overcome some cultural roots people have to promote pluralism. The more pluralistic a culture is, the more minorities are accepted along with their values and characteristics, including differences from the majority.
Similarly, when people work in a country other than their own, they work in a pluralistic environment. However, they encounter a number of challenges to their expectations. These challenges have special impact if they do not have previous experiences of how to interact with co-workers from culturally different backgrounds. This may result in difficulty in communication because of these cultural differences. Many frustrations may result from the realization that personnel from the other culture consider the behaviour they thought was correct in the organisational setting to be unacceptable (Hall, 2007, pp.60-61).
Additionally, Hofstede (1991) indicated that there is evidence that organisational cultural values vary and that a variety of business practices, ...