Assignment



Assignment

Chapter 9

Case One:

Question 1

In my opinion the credibility of the TV reviews done by magazines or newspaper is more as if they do not do the review properly then there are chances that they can get sued. Moreover, if the review is not credible and not up to the mark then there are chances that the readers won't consider that magazine or newspaper again.

Question 2

The weekly reviews that are done by TWOP are excellent feedbacks for the show producers. They can use these feedbacks to improve the quality of the shows, and add what they their viewers most like and want to see in the shows. Survivor, American Idol, Supernatural, Vampire Diaries and Grey's Anatomy are examples of the TV shows that are constantly reviewed by TWOP (Malhotra, 2006).

Question 3

The biggest disadvantage of blogs in my opinion is the perspective they create in the readers mind. If a blog writes against any product or service then the readers and daily visitors of that particular blog take that their review as something final and authentic and start spreading the word about it which can harm the image of the product or service in discussion.

Case Two:

Question 1

In my opinion, it should be done always as people who are not the target market of the product will not be drawn to your product in any case then why waste resources on communicating the message to mass audience. The people who are the actual target market should only be targeted.

Question 2

Yes, I think that adopting these measures will prove to be effective in resolving the problems people have regarding the medications. These measures will help in educating the customers and doctors prescribing the medicines in properly the evaluating the usage procedure and the risks associated to the medicine.

Question 3

Yes, Government should intervene in medicine marketing process and regulate it. Medicine directly impacts the whole bodily system of the patient, and it is the matter of someone's life or death so it should not be taken so lightly and government should take the matter in its own hands to ensure proper medicine gets marketed in the market (Brassington and Pettitt, 2005).

Chapter 10

Case One:

Question 1

The phenomenon that is presented in the case is of reference group. Since, the concept of reference group is quite prevalent in the Finland; it largely affects the buying decision of the consumers. Examples of reference groups include (1) Friendship ...