Assignment 1

Assignment 1

Introduction

The paper discusses the corporate growth strategy taking an example of printing business. The paper relates Mullen's views with one of the business articles to analyze the benefits and challenges of the corporate growth strategy.

Article Review

According to Barringer (1999), achieving global business success is increasingly a necessary condition to maintain the company's competitiveness. Indeed, globalization of markets has created a series of opportunities for businesses, such as the possibility of attention to a greater number of customers, the possibility of productive activities emerging countries benefit from lower labor costs or access to specific knowledge developed elsewhere (Barringer, 1999). In addition, globalization has led to specialization in market niches that would not be profitable in a multidomestic competitive environment in an area of integration of global markets (Barringer, 1999). For his reason, companies are focusing more on corporate growth strategies than ever before (Barringer, 1999). The new product development can be slowed or accelerated by various factors including economic, technical and environmental (Mullins, 2006). In the absence of one or more of these elements, the development of innovative products may be more difficult if not impossible. It is important that the business work as a "system" to grow into new markets (Barringer, 1999). The fact of having defined policies, as well as operating manuals and procedures is tested to ensure quality and success will help companies from time to tome to hire those people who will help the, to serve new markets (Barringer,1999). Clear examples of this would be business as Mc Donald's, who simply replicate their functions with fast food restaurants every time they open a new branch (Barringer, 1999). If, the company's business is already proven successful they can replicate it to the new markets keeping in view their social and cultural differences (Barringer, 1999). A company ...