Assessment 2

Assessment 2

Answer 01

International Marketing and Competitive Advantage

Advantage The country market that BEE has chosen for International Marketing is China. This country markets certainly match the objectives of the organization because the organization aims to targets new markets internationally. The company realizes that China is an emerging market and that creates the opportunity for the company to earn profits and opens up a platform for the process of value creation (Kleindl, 2006). The competitive advantage that the companies will have while marketing in this country will be the fact that not many companies are into creating environmental friendly cleaning products, and the ones that do so do not necessarily market them to regions such as East Asia, where China is located. The BEE companies can use that to its advantage and provide cleaning products that are environmental friendly as well (Kleindl, 2006).

Answer 02

Conducting a Marketing Program

Yes, BEE possesses the required capabilities and abilities for conducting a marketing program internationally. Some of the key factors that the organization needs to keep in mind while expanding its horizons to the global market include having a vast knowledge about the market it wants to operate in internationally, and developing its products to suit the needs of customers in other countries. BEE is targeting market for its environmental friendly cleaning products which have a market everywhere in the world (Wedel & Kamakura, 2000). This is because due to the increased economic development, organizations are becoming more concerned now to make sure that their activities do not harm the environment in any way. By creating cleaning products that will not cause any damage to the atmosphere, BEE can attract a great share of the international market.

Answer 03

Market Entry Strategies

BEE can enter the international market through a number of strategies. Two of them are:

Exports

The company can choose to export its environmental friendly cleaning products and manufacture them in the home country. In this way, the company will save to a large extent the expenditure occurring on labor and resources for production in the host countries. If BEE manufactures products in the home country, there will be assurance of quality goods manufactured that will just need to be supplied to other countries later (Kleindl, 2006).

Licensing

The company can also follow the strategy to give license to companies in host countries to sell its products. This is also a viable way as BEE would not have to worry about much of the processes since the licensed company will be taking care of them (Kleindl, 2006). Answer 04

Answer 04

Most compatible: Franchising

When the companies allow franchises to be opened, it is allowing for an opportunity for in business owners, also known as franchisees, to run semi-independent business where they have to give fee and royalties to the parent company. This method can prove to be beneficial for BEE as it would not have to work on accessing and developing resources on its own to sell products. The franchiser will arrange for the space, and develop the necessary measures required to ...